Polifonia chega ao mercado como escola pioneira na formação de líderes criativos no Brasil
Differentials consist of innovative methodology and based on collective engagement to solve real problems, in addition to a successful partnership with THNK
With the purpose of forming creative protagonists, from the transformation of the segment of conventional education in the Country, Polyphony is born. Such a transformation is based on the development of leaders through qualities - creativity, resilience, empathy, autonomy, audacity, presence and creation of meaning / purpose - and skills - teamwork, communication, leadership, project management and resources - all fundamental characteristics to make a difference in today's world. After all, we live in an ecosystem that lacks creative protagonists in distinct areas of society. In addition to its own courses, Polifonia has an exclusive partnership with THNK, Amsterdam's Creative Leadership School.
"It is often said that when there is a serious problem in education, politics, health or economy, it is in fact a problem of leadership. We want to contribute to the formation of young leaders, who catalyze solutions to complex contemporary challenges, always with their eyes turned to tomorrow and aware of the impact of their actions in the world, in order to build substantial legacies. This is only possible with the sharing of unconventional disciplines, that is, bringing innovation in essence, such as design thinking, pitching and storytelling, "says Daniel Gurgel, partner and CEO of Polyphony.
Such methodologies are present in Polyphony, from international references of the best schools of leadership, design and entrepreneurship such as Team Academy, Stanford d.School, Knowmads, Kaos Pilot and Hyper Island. In all of them, students have, as well as in Polyphony, the opportunity to solve practical cases and in line with reality through integrated environments, co-creative activities and fostering partnerships.
The target audience for Polyphony consists of young people between the ages of 25 and 35, who aim to break and overcome paradigms. To this end, the school offers the Creative Protagonism Course, with five months of duration and two face-to-face meetings per week. During this period, three phases of work are explored - development of the potential of protagonism, orchestration of creative teams and project design. Because it is a hybrid school, in combining entrepreneurship, leadership and design, the classes are composed of a heterogeneous public. Entrepreneurs, social mobilizers, executives, representatives of the public power, autonomous professionals, community leaders, among others, can participate.
The first axis of work, which develops the potential of protagonism, explores the competences, passion and purpose of each member of the group, stimulates a deeper awareness of each and in relation to the others in the group and initiates individual coaching, besides peer-coaching, peer coaching process to familiarize students with the mindset decoaching. In the second phase, the axis of orchestration of creative teams, the focus already passes to the other, from the deeper sharing of experiences, dialogues and projects under the joint optics, with stimulus of collective reflection and feedback from peers. In the third and final axis, project design, efforts are dedicated to the constitution of a personal project whose relevance is linked to the desires and purposes of each participant,
In front of the exclusive partnership with THNK in Brazil, Polyphony performed the first experience in 2015. "With the Global Creative Leadership Program, a three-day workshop focused on the development of high performance executives, entrepreneurs and intrapreneurs, we had a very positive return of the participants. This motivated us to create our own methodology for younger professionals with less repertoire to continue with this productive alliance, which has already proved effective against the latent market demand that is present, "adds Gurgel.
Founded from a joint initiative between creative and business sector partners such as McKinsey & Company, Droog Design, Vodafone, Stanford School of Design d. School and Phillips Design, in cooperation with the Dutch Innovation Platform, THNK is considered by Stanford University as the future of higher education. With fixed courses in Amsterdam (HOL), Lisbon (POR) and Vancouver (CAN), and programs of various formats in Moscow (RUS), Stanford (USA), Shanghai (CHN) and Taipei (CHN) creative leaders who will make the changes of impact in our century. The methodology is based on creativity, business model innovation and impact entrepreneurship.